About Wealthsimple
Wealthsimple Invest is the dominant force in Canadian automated wealth management, overseeing billions in assets through a seamless fusion of Nobel Prize-winning modern portfolio theory and brilliant UX design. With zero account minimums, it democratizes access to globally diversified ETF portfolios, automatic rebalancing, and dividend reinvestment. As client wealth grows past $100k, they are upgraded to 'Generation' status, unlocking sophisticated perks like automated tax-loss harvesting, private equity investments, and on-demand financial planning. It is the definitive 'set it and forget it' wealth engine.
The Good
- Assets held at CIRO-member Custodian
- Automatic rebalancing and dividend reinvestment
- Access to private equity for Generation clients
- Dedicated Halal and SRI (Socially Responsible) options
The Bad
- Management fee (0.50%) is higher than Questwealth
- No assigned human financial planner for Core clients
- Limited portfolio customization
Fee Structure
Updated 2026| Fee Type | Details | Cost |
|---|---|---|
|
Portfolio Management Fee
|
Standard management fee for "Core" clients with balances under $100,000.
|
0.50% |
|
Portfolio Management Fee
|
Discounted management fee for "Premium" and "Generation" clients with balances over $100,000.
Min Bal: $100000
|
0.40% |
|
Fund MER (Embedded Cost)
|
Incredibly low embedded MER charged by the underlying ETF providers for the Classic Portfolio.
|
0.09% |
Key Features
Socially Responsible Investing (SRI)
Invest in portfolios that prioritize environmental, social, and governance (ESG) criteria without sacrificing performance.
Automatic Rebalancing
The platform automatically buys and sells assets in the background to keep your portfolio perfectly aligned with your target risk level.
Goal-Based Investing
Set specific financial targets (like a down payment or retirement) and track your progress with dedicated, optimized portfolios.
Access to Human Advisors
Speak directly with licensed financial planners or portfolio managers for personalized wealth strategy and advice.
Dividend Reinvestment (DRIP)
Automatically reinvest your cash dividends to buy more shares, accelerating your portfolio's compound growth over time.
Tax-Loss Harvesting
Automatically sell losing investments to offset capital gains taxes, keeping more of your money working for you.
Mobile App (iOS & Android)
Manage your portfolio, execute trades, and monitor the markets on the go with a fully-featured mobile application.
CIPF Protected
Your account is safeguarded by the Canadian Investor Protection Fund (CIPF) against the insolvency of the brokerage.
Best for Beginners
Highly recommended for novice investors due to its intuitive interface, rich educational resources, and simplified onboarding.
Passive Indexing
Low-cost portfolios built with Exchange Traded Funds (ETFs) designed to simply track the broad market index.
Halal Portfolios
Investments fully compliant with Islamic law, strictly excluding alcohol, tobacco, gambling, and interest-bearing bonds.
CIRO Member
RateBuddy Verdict
undefined stands out for its accessibility to new investors. With competitive pricing and a solid reputation backed by Wealthsimple, it remains a top contender in the Canadian market.